When you've been running a mail order business for a while, if you're doing
it right, you should have a bunch of your own offers, plus other dealer's
offers and co-published ad sheets to send out. What's the best way to get
these to your customers? In a "big mail."
What's a "big mail"? Just like it sounds, it's an envelope stuffed with
offers, ad sheets, freebie reports, etc. It's big, hence the name. You
will get better results from your mailings if you mail this way. Also, your
expenses will be lower.
Here's an analogy: Sending out one flyer in an envelope is like shooting with
a rifle. You have one chance to hit that customer with something he or she will want.
Sending a big mail is like shooting with a shotgun. You shoot multiple
shots at once. If your customer doesn't like the first offer, they'll go
on to the next one.
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